eCommerce D2C Sales Lead

Nathan James is looking for an eCommerce Group Lead to join our team, support senior leadership in strategy development, hiring decisions, tactical execution and to be responsible for driving revenue growth and profitability of our Direct-to-Consumer (D2C) eCommerce sales channel.

People-first company, design-first home.

We are a design-first, home furnishing company focusing on the habits of urban dwellers and first time home buyers. We pride ourselves on the best in class customer happiness, providing the highest possible quality products that are affordable for the majority and assembly that isn't dreadful.

As a people-first company, we understood from day one the importance of being fully distributed. We encourage everyone to work in whichever manner that helps them perform their best.


A person who will be happy, fulfilled, and successful in this role and as a remote team member at Nathan James is someone who values life and identity outside of work.

You will be responsible for initiating a dedicated and focused effort to build up and build out our D2C eCommerce infrastructure. This includes the management of our production and staging accounts, the applications we use for email, merchandising, contact acquisition, etc., analysis and reporting of site and consumer metrics, and the identification of automation opportunities that enable the company to service customers faster and more efficiently.

Ultimately, this role is responsible for delivering revenue growth and profits that meet or exceed the company’s annual budget. To accomplish this, the eCommerce Group Lead will support strategy development while determining, executing and managing plans and programs for the acquisition and retention of consumers to and the sales performance of the storefront and its associated sales landers and funnels.

This position sits within the Sales Division of the Revenue Function and will work collaboratively with its colleagues in the B2B Sales Group, Digital Marketing and Customer Happiness Divisions.

This role will have unique and shared levers for driving traffic, establishing promotions, increasing AOV and continuously improving conversion rates. At the heart of this work is the ability to analyze large and complex sets of data; distilled into communicable and actionable insights; informed by seasoned experience and judgment; and the ability to generate a hypothesis, establish a split test, and identify winners using industry standard tools, like GA, Optimizely, VWO, etc.

This role is best suited for an eCommerce Ninja with several years of experience working as an eCommerce generalist or having various roles in several D2C eCommerce domains, namely email, A/B testing, social media influencers, affiliate marketing, SEO, content marketing, merchandising and marketplaces. 


We have a rhythm to our work and a very low turnover rate — we have yet to have a single team member opt out. Your voice matters to us. We make change from fresh perspectives and appreciate new viewpoints, so you should feel comfortable speaking up about your values and goals.

We’re ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career. Our values, workplace and our benefits are designed to support a sustainable, healthy relationship with your work. Our operating values provide the framework we use in building a healthy, resilient organization.

You can expect a mindful onboarding process with ramp-up and time to learn. You can expect a team that listens, and to be heard. You can expect to give and provide direct feedback. You can expect to work with good people. You can expect to be counted on. You can expect to do your best work and build a career here. 


You are an expert in online sales strategies and the various tactics used to acquire traffic, capture contact information and implement personalization programs that assist consumers during their purchasing journey from the awareness phase at the top of the sales funnel to the ultimate action at the bottom – the order conversion. You geek out over digital marketing, you’re constantly thinking about how to optimize the user experience and user journey, and you understand the difference between building a relationship with a customer that yields durable, lifetime value versus a transactional focus that’s only looking at revenue optimization from every touch point.

You have built or designed sales landers and funnels that capture new customers and maximize AOV with cross-selling, upselling and post-checkout upsells. Your eCommerce experience is in physical goods and preferably with a digitally native brand, but experience in the eCommerce division of an omni-channel retailer or brand is also acceptable. You have experience managing or running email marketing campaigns directly, including auto-responders with event and segment driven work-flows, and implementing UTM strategies for proper tagging, analysis and optimization of campaigns.

Additionally, you will have experience managing or supervising social media specialists and / or copywriters and have implemented influencer campaigns, contests and giveaways. Experience running direct mail campaigns is a plus. We currently use MailChimp for email and Shopify is our eCommerce platform; experience using Shopify is required. 

We would like to see a minimum of five years’ experience in a product-based, consumer goods eCommerce company. You may have a degree or you might not. That’s not what we’re looking for. We care about what you can do and how you do it.

For this role we do require that your normal workday has at least 5 hours overlap with the Montreal workday (currently UTC-5) without impinging on your personal/family life. 

This is a remote role, since we are a remote company! You’re free to work where you work best, anywhere in the world: home office, coworking space, or coffee shops. That hinges on effective writing, self-discipline, and comfort with open communication.


Our benefits are all aimed at supporting a life well lived both at work and away from work.

We’re all about reasonable working hours, sharing, ample vacation time, wellness, education, comfort, and giving back. We offer competitive salaries, for a similar role in the country you will be working from.


Please submit an application here that speaks directly to this position. There are no right answers or cookie-cutter expectations. A cover letter is not required, but those that clearly demonstrate how Nathan James would be a great fit for you and how you would be a great fit for us, will be given full attention and are highly appreciated. 

You’ll hear from us about advancement to a video screen and then on to a work sample, where you’ll get a chance to see the types of challenges you would be solving in this role. Our interviews are all remote by Whereby video chat (no software needed), with your future colleagues, on your schedule.

We appreciate your consideration into having Nathan James be part of your career.

Our open conversation starts with this post. We look forward to hearing from you.
Check us out on LinkedIn here!