Performance Marketing Lead
Nathan James is looking for an experienced performance marketing lead to join our team and lead the hyper growth of our direct to consumer channel. This role is responsible for all paid media and customer acquisitions initiatives (both strategy and execution) in order to maintain profitable revenue growth.
People-first company, design-first home.
We are a design-first, home furnishing company focusing on the habits of urban dwellers and first time home buyers. We pride ourselves on the best in class customer happiness and ensuring people can have a designer home at an honest price.
Because we are a people-first company, we understood the importance of being fully distributed from the beginning. We strive to reduce friction at work while preserving the human experience. Taking this approach helps our teammates avoid compromising who they are or their values in pursuit of a career.
ABOUT THE ROLE:
This role will be responsible for driving the profitable growth of our NathanJames.com DTC business from a current $24m run rate to a $40m run rate by the end of 2023 through customer acquisition and retention.
As performance marketing lead, you will directly manage a team of four; an influencer/affiliate partnerships manager, an email specialist, and two contracted media buyers (social & search). This role reports directly to the CEO and will be directly involved in all DTC strategic plans including: social, conversion rate optimization, and site operations.
This role is responsible for:
- Defining channel specific customer profitable new customer CAC and target spend by period
- Defining and managing customer acquisition, promotion, growth and retention strategies by platform
- Defining and managing offer and creative ad strategy
- Analyze performance of marketing activities to find relevant signals in the noise of near-endless data
- Tactically executing test of new performance marketing channels
- Plan, implement, monitor and report on A/B and multivariate tests for sales funnels and landers that optimize conversion rates, AOV, RoAS and CPA of new customer acquisition campaigns
- Monthly sales, spend, and expense forecasting
Our current stack: Shopify Plus, Reviews.io, Rebuy, Replo, Northbeam, Shareasale, Klaviyo, Aftership, Google Analytics, Google Optimize, Zapier, Airtable, Amazon Quicksights and Rise.ai.
We appreciate that time is our most valuable resource. That’s why we try to solve for happiness. Although our happiness is mostly defined by our relationship with ourselves, as an organization our goal is to ensure we don’t negatively affect that baseline. Some of the ways we do that are, removing processes and ideologies that get in the way of doing our best work, designing benefits that support a healthy relationship with our work, and engaging with our operating values to guide us in our work. We use these frameworks and more to build a thoughtful and resilient organization.
We also understand working for Nathan James isn’t the main function of your life, and we don’t expect that! We’ve found that a team member who will be happy and fulfilled as a remote team member at Nathan James is someone who generates their social energy and identity outside of work. That’s why we don’t create mandatory team hangouts or events. We focus on how to improve collaboration, not forcing engagement.
We focus on what we’re solving for, so we don’t create barriers or expectations that distract us from our mission. We also don’t set unreasonable working hours, deadlines, or goals. We create with calm, “slow is smooth and smooth is fast”.
When you join the Nathan James team, you can expect a thorough, but mindful onboarding process with ramp-up time to learn. You can expect to give and provide direct feedback. You can expect minimal meetings. You can expect to work with smart and good people. You can expect to be counted on. Most importantly, you can expect to do the best work of your career here.
Check out Glassdoor to hear what the team has to say about working at Nathan James.
You have directly led the performance marketing of a 50 product+ DTC organization to over $40m in profitable sales. You’re an analytical leader, resourceful, and have a thorough understanding of key performance metrics across various channels and how that flows through to revenue and profitability. You enjoy being tactically just as much as leading a team.
You are an expert in direct to consumer performance / growth marketing and have deep tactical experience with both Facebook and Google, managing the complete funnel from awareness to conversion to retention and all the tactics/strategies in between. You have experience building or leading the design of sales landers and funnels that capture new customers and maximize AOV with cross-selling, upselling and post-checkout upsells. You have experience managing or running email marketing campaigns directly, including auto-responders with event and segment driven work-flows, and implementing UTM strategies for proper tagging, analysis and optimization of campaigns.
On a granular level we’re looking for:
- 5+ years running Google search and Facebook paid, eCommerce-based campaigns
- 2+ years experience running or managing email campaigns/strategies
- 2+ years experience running or managing affiliates/influencers marketing
- 2+ years of manager experience
- 2+ years experience with most of the Nathan James stack
For this role we do require that your normal workday has at least 4 hours overlap with the Montreal workday (currently UTC-5) without impinging on your personal/family life.
This is a remote role, since we are a remote company! You’re free to work where you work best. Effective writing, self-discipline, and comfort with open communication is especially critical in a remote environment.
BENEFITS & PERKS:
Our benefits are all aimed at supporting a life well lived both at work and away from work.
With these benefits, we want and expect you to take vacations, spend time with your family, be conscious of your wellness and strengthen your personal happiness.
HOW TO APPLY:
Please submit an application here that speaks directly to this position. There are no right answers or cookie-cutter expectations. A cover letter is not required, but those that clearly demonstrate how Nathan James would be a great fit for you and how you would be a great fit for us, will be given full attention and are highly appreciated.
You’ll hear from us about advancement to a short introduction call and then on to a work sample, where you’ll get a chance to see the types of challenges you would be solving in this role.
We appreciate your consideration in having Nathan James be part of your career.
Our open conversation starts with this post. We look forward to hearing from you.