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Our Mission

To be a design-first home products company focusing on the habits of urban dwelling or first time home buyers with best in class consumer happiness, highest possible quality products that are affordable for the majority, and assembly that isn't dreadful.

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Nathan James Operating Values

Time is finite, so we are trying to solve for happiness.   The journey starts with integrity. So we aim to work with open, kind, and energetic people who get a lot of satisfaction in doing great work and delivering results. It is important that we maintain this ideal, since people like this really enjoy working with like-minded teammates   We advocate transparency and trust so that accountability can prevail.   That being said, we don't stand for bureaucracy, roadblocks, or unreliable people—we don't play the status game. This allows for an environment of free flowing of ideas, without judgment.   We aim to play the long term game with long-term people, those who value patience and can adopt both...

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