Time is finite, so we are trying to solve for happiness.
The journey starts with integrity.
So we aim to work with open, kind, and energetic people who get a lot of satisfaction in delivering a higher standard of work. It is important that we maintain this ideal, since people like this really enjoy working with like-minded teammates
We advocate transparency and trust so that accountability can prevail.
That being said, we don't stand for bureaucracy, roadblocks, or unreliable people—we don't play the status game. This allows for an environment of free flowing of ideas, without judgment.
We aim to play the long term game with long-term people, those who value patience and can adopt both a micro and macro mindset.
We are humans running a business, not business running humans.
We will only thrive both as humans, and as a business by adding more value than what is currently being offered. That means being extremely consumer centric (check out our mission to see how we aim to achieve this), sharing company profit with the team, treating suppliers truly as partners, giving back to those people and organizations in need and more.
To achieve this, we support everyone working in a manner that helps them perform their best—whether that is the time they work, location, or tools they use—as long as they hold themselves accountable for their responsibilities.
Nathan James is a calm company. One that isn’t fuelled by stress, or ASAP, or rushing, or late nights, or impossible promises, or consistently missed deadlines, or manufactured busywork, or incorrect assumptions that lead to systemic institutional anxiety. (for more on this check out the work by Jason Fried)
We strongly value objective decision making, so we spend substantial resources to build systems and decision/thought frameworks. This also enables us to have game plans that don't get side-tracked by emotions or minor bumps in the road.
We aren't afraid to make mistakes, and more so we're not afraid to take responsibility for them.
Thus, we don't follow the typical corporate playbook. We don't pre-define nor limit an individuals career trajectory - it should come down to opportunity, desire, and demonstrable capabilities.
Lastly, We minimize our focus on negativity in tough moments, and convene around the go-forward strategy or how we are thinking about the challenge.